Offered by MacEwan University in Edmonton, Canada, Marketing - Bachelor of Commerce is a bachelor's degree in Business Administration programme. The programme runs for 4 years. Tuition for international students is CAD 941 per credit (CAD 214 per credit for local students).
At a glance
Degree:Bachelor's Degree
Field:Business Administration
Duration: 4 years
Local tuition: CAD 214 / credit
International tuition: CAD 941 / credit
We have no an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
Marketing is a Bachelor of Commerce major at MacEwan University covering marketing fundamentals, strategy, analysis, and quantitative measurement. Students study consumer research, marketing metrics, and strategy as applied across public, private, and nonprofit organizations operating in local, national, and international markets. Coursework builds skills in market analysis, campaign planning, and data-driven decision making alongside the standard Bachelor of Commerce business core. The 120-credit degree follows a four-year suggested course sequence combining the Marketing major with core and non-business requirements and electives. The program suits students pursuing careers in brand management, market research, digital marketing, advertising, or sales, and builds on MacEwan's Triffo School of Business curriculum. Course sequencing and elective options are set out in the university's program and course calendar.
Requirements
Minimum GPA:65.00 / %
Admission Requirements: Regular admission requires ELA 30-1, Mathematics 30-1 or 30-2, and three additional subjects from Admission Groups A, B, C or D, with a minimum overall average of 65 percent and no course grade below 50 percent; applicants with 9 or more post-secondary credits also need a minimum Admission Grade Point Average (AGPA) of 2.0 on a 4.0 scale. Mature applicants (20 or older, out of full-time high school for a year or more) need the same ELA and Mathematics requirements. Applicants with a business diploma of 60 or more credits and a 2.0 AGPA, a non-business diploma of 60 or more credits plus the English and Math requirements, or 24 or more university credits plus the English and Math requirements, may also be considered. All applicants must meet MacEwan's institution-wide English Language Proficiency Requirement, accepting IELTS Academic 6.5 overall (5.5 per band), TOEFL iBT 86 (21 per section) for tests before January 21, 2026 or 4.5 overall/per section from that date, Duolingo English Test 115, CAEL 70 overall (60 per band), or PTE Academic 59 overall (56 per band).
