Diploma in Business Administration – Marketing

Business Administration – Marketing is a three-year diploma program at Sheridan College combining business and marketing instruction with a work-integrated learning component. The curriculum covers core business administration subjects alongside marketing-specific coursework, preparing students for the practical and analytical demands of marketing roles. Students complete a work-integrated learning placement as part of the program, applying classroom learning in a professional marketing or business setting before graduation. Some intakes are offered through hybrid delivery, combining online and in-person instruction. Coursework builds skills in market research, brand management, and digital marketing alongside core business fundamentals. The credential is awarded as an Ontario College Diploma on completion of the three-year program. Graduates are prepared for entry-level marketing, brand, and business support roles across a range of industries.