MA/MS in Eventmanagement und -technik

The Master's programme in Event Management and Technology combines management competence, event technology expertise and academic methods into one profile. Graduates develop event concepts, apply current event technologies in a targeted way and base decisions on scientific methods. Students work on real projects in interdisciplinary teams and analyse how events influence audiences and organisations. Students also use digital platforms and AI applications to rethink events, with a focus on sustainable, immersive and impact-oriented formats. The programme prepares graduates for responsible positions in an industry that increasingly requires strategic, technological and analytical skills. Enrolment is open for one intake only, the summer semester 2027, so applicants should check the current conditions before applying. Graduates can move into management, production and strategic roles in the event industry.