MA/MS in Marketing Management

The programme centres on turning an understanding of consumer behaviour into marketing strategy that creates value for consumers, organisations, and society alike. Studying consumer behaviour and marketing processes shows how particular strategies and tactics determine whether products and services succeed or fail, and how marketing drives organisational performance more broadly. Students can shape the degree through one of two elective tracks: digital marketing and analytics, or brand and product management, and graduate with the knowledge and tactics needed to create value within any kind of company or organisation.