MA/MS in Marketing

How can marketing strategies boost sustainability, benefiting both consumers and brand reputation? How can big data be analyzed to track marketing success and understand customers better?

In Groningen, you can choose between two different Marketing tracks:

Study Marketing in Groningen and specialize in marketing and customer management, or marketing analytics and data science.

• Marketing Management (MM): dive into branding, customer management, consumer psychology and strategic decision-making. Learn to create impactful connections in a rapidly changing world.
• Marketing Analytics and Data Science (MADS): master advanced data analysis techniques to uncover consumer insights. Explore how consumers, firms, and society can benefit from data science, all while taking into account the ethical considerations of working with large amounts of data.

During the programme, you can study abroad with a double degree master's programme at Fudan University in Shanghai, Münster University in Germany or Oslo Business School in Norway.