MSc Marketing - Marketing Analytics and Data Science

The Marketing Analytics and Data Science profile builds expertise in marketing analytics and a thorough understanding of how digitalisation is reshaping marketing, mastering big-data techniques, assessing marketing performance and generating customer insight over the course of one year. Students learn to apply advanced statistical techniques responsibly to big data, explore how society, firms and consumers can each benefit from data science while weighing its ethical implications, and gain hands-on practice with current tools such as Google Analytics 4. Further specialisation is possible through a focus area covering artificial intelligence and digitalisation, a Master's internship, or a joint degree taken alongside BI Norwegian Business School in Oslo or Münster University in Germany.