BA/BS in Communication Science

The bachelor's examines how communication shapes human behaviour, often without people realising it, through channels such as social media, smart apps and digital campaigns, and how communication can be used to address issues such as fake news, sustainability and mental health. The curriculum rests on three pillars: how behaviour plays out in a digital society, how communication functions inside organisations, and what role design and technology play. Progression routes mentioned include marketing, public communication, media, education and consultancy, as well as further specialisation through a master's degree.