CG Art and Animation, Bachelor

The creative economy is one of the world’s largest and fastest growing. At the heart of this economy are the cultural and creative industries (CCIs) including the arts, film, music, theatre, dance, and the heritage sector. With this growth comes an increasing need for specialisation and interdisciplinarity. The CG Art & Animation programme will educate students to create digital artistic content and animation within the creative economy and develop professional skills that are transferable across many other sectors. Students will begin by establishing a foundation set of competencies, intended to give a wider perspective of the discipline, which they will then have the option to study in greater depth through elective courses that are representative of specialisms within the creative industries. Alongside expert guidance and support, students benefit from a learning environment that is designed to emulate professional practice through collaborative, interdisciplinary projects that put students’ skills to the test in a production context. CG Art & Animation students are part of a vibrant community, including film, games and music students, offering the chance to experience and explore the diversity within the creative economy. Furthermore, students are encouraged and given the opportunity to spend a semester studying abroad at a partner university or complete an internship with the creative industries. Just as we emulate professional practice, we also work with industry-standard tools in facilities equipped with the latest technologies for digital art, animation, filmmaking, game development and interactive media. As the creative industries are continually changing and developing, new skills and businesses are emerging. The CG Art & Animation programme will examine the wider context of the subject area, providing a theory-based foundation for creative and technical skills, and promote lifelong learning, innovation and entrepreneurship. Though our research and development work and links to industry, students have opportunities to apply their skills within a range of contexts helping them to launch a career in an incredibly exciting sector. Whether working in the artistic or commercial worlds, graduates will be tasked with considering their impact on the environment and society. Sustainability is a primary objective in a wide variety of industries and the ability of art and visual communication to convey what is difficult to say is why it is such an important part of sustainability. The wider application of digital artistic content as a communication strategy is an exciting area where competence is becoming increasingly in demand. Graduates of CG Art & Animation will possess skills and strategies, with a toolkit that combines the creative and the technical, to enable them to overcome visual communication problems in a range of professional contexts. The programme encourages students to be ambitious, curious and reflective.