MA/MS in Branding e Estratégia

Instituto de Artes Visuais, Design e Marketing

Lisbon, Lisbon, Portugal

Official program page (opens in a new tab)

MA/MS in Branding e Estratégia is a master's degree in Marketing programme offered by Instituto de Artes Visuais, Design e Marketing in Lisbon, Portugal. The programme runs for 2 years. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree

Field: Marketing

Duration: 2 years

Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: iade.europeia.pt ·

Program details

Overview

The master develops strategic skills to build and manage brands in today's market, and prepares professionals for future trends. Students explore the cross-cutting areas of brand management in practical form, from consumer choice and brand experience to storytelling and brand identity. The plan covers brand creation and management, customer and user experience, visual identity, content marketing, quantitative and qualitative data analysis, consumer behaviour, media strategy, brand licensing, brand personality and research methods. It ends with a dissertation, project or internship report. The award is a Mestrado of 120 ECTS over two years.

Requirements

Admission Requirements: Not yet summarised here; see the official programme page.

Application Details

Start Date: September 2026

About Instituto de Artes Visuais, Design e Marketing

Type: College

Control: Private

Founded: 1969

Programs: 35

Location: Lisbon, Lisbon, Portugal

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Frequently asked questions

What degree does MA/MS in Branding e Estratégia award?

Instituto de Artes Visuais, Design e Marketing awards a Master's Degree in the field of Marketing on completion of this programme.

How long does MA/MS in Branding e Estratégia take?

The programme runs for 2 years.

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MA/MS in Branding e Estratégia

At a glance