Business Analytics

Business Analytics equips students to use quantitative and statistical techniques when making complicated decisions for organisations in areas such as manufacturing, distribution, transport and services. The course develops skills in analysing data, presenting it visually, modelling systems and structuring problems. Real organisational experience informs much of the teaching, and students develop programming, project management and negotiation abilities alongside technical knowledge. Coursework involves preparing reports, giving presentations and working both independently and in groups. Graduates are prepared for work as business analysts, data specialists and consultants. They combine data literacy with an understanding of how business systems and company cultures operate. Graduates develop a practical toolkit for framing ambiguous business questions and choosing suitable methods. They also learn to explain findings clearly to decision makers without technical backgrounds.