Luxury Brand Management

This one-year full-time MA examines how luxury brands are managed and positioned in international markets. Students explore the principles that sustain prestige, reputation and customer loyalty, and consider how luxury businesses compete in a global marketplace. The business school delivering the course holds AACSB accreditation, a recognised standard for business education. Teaching takes place in the classroom at the London campus, with a focus on applying theory to brand and retail decisions. An optional advanced practice stage offers a work-based internship or a group consultancy option, giving students work experience that strengthens their employability. Graduates may also continue professional training through a partner provider with a wide IT and project management offer. The course encourages students to think critically about brand heritage and modern consumer expectations.