The Bachelor of Business Administration with a marketing major introduces students to the ideas and skills behind promoting products and services. It also shows how central marketing is to the way modern firms operate, preparing graduates for general or specialized roles in the field.
Elective courses allow deeper study in areas such as advertising management, sales management, social media marketing, consumer behavior, marketing research, and marketing management.
Graduates are expected to be able to report the results of a strategic marketing plan in both written and spoken form. They should also understand how marketers plan, control, and carry out their campaigns, and be able to examine customer and market data when making decisions. As bachelor's candidates, students additionally meet Brenau's orientation, Gold Curriculum, and liberal education requirements.
