BA/BS in Marketing

Marketing is among the three core business functions. It examines how products succeed, from creating new offerings through promotion, pricing and distribution that satisfy customer wants and needs. Students also study the methods, policies, costs and challenges faced by producers, consumers and distributors. The major aims to show the scope of marketing and how much revenue depends on it. Coursework gives practice in solving problems and making management decisions. The first two years cover general education, Exploring the Human Experience and prerequisite classes, beginning with financial accounting. Entry to the major uses specialized admission through the Herbert Wertheim College of Business. Students attend face-to-face classes on the Tallahassee main campus only, and the major cannot be completed through online or distance learning.