BA/BS in Graphic Communications

Graphic design here draws on a wide set of media and technologies, ranging from web work and interactive coding through type, illustration, branding and packaging, all aimed at reaching varied audiences. Students move between theory and hands-on practice. They learn to research a problem, develop a concept, prototype solutions, design them and document the process. The degree emphasizes ethical, social and user-centered concerns in visual communication. By graduation each student assembles a design portfolio that blends typography with graphic imagery and demonstrates craft, big-picture thinking and visual judgment. Students also take part in critique and discussion informed by the history and theory of the discipline, and practice organizing complex visual information for both static and interactive platforms. The catalog entry for the program lists the full set of required courses, a suggested plan of study and the learning outcomes expected of graduates.