BA/BS in Marketing

The marketing major teaches the processes, strategy and technology of marketing, and it adds the analytical skill needed to read data and make sense of consumer behaviour. Courses show students how to build campaigns, run brands and apply digital tools in a responsible way for audiences around the world. Because Boston has a reputation for innovation, the city brings internships and professional openings that link back to what is learned in class. Graduates are prepared for work in retail, sales, social media, advertising, public relations and brand management, combining creative thinking with analysis. The college also reports how recent marketing alumni fared in finding jobs. Emmanuel College, located in Boston, publishes a page with further detail. Students therefore work on both the creative side and the data side of the discipline.