MA/MS in Marketing

The marketing master's emphasizes analytics driven by data, strategy online, research on markets and developing new products. It carries accreditation from a specialized business education body and is offered online or in a hybrid format. The degree totals 36 credits, and the school gives a typical completion time in months. Students study public relations, advertising, integrated marketing communication planning, media relations, campaign design and crisis management, as well as global strategy for multicultural teams and supply chains. They also learn how brand messages carry across digital platforms. Courses such as marketing research and data analytics show how analysis supports strategic decisions.