MA/MS in Marketing

Business students who want to deepen their marketing expertise can pursue this master's degree through Liautaud Graduate School of Business, part of UIC. It builds a base in the discipline and then moves into advanced work, with attention to both strategy and the practical tactics used day to day. The curriculum responds to a marketplace where technology, shifting customer expectations and competition keep changing. Graduates are prepared for a wide range of roles, including brand work, online promotion, messaging, and consumer research. Two delivery formats exist: a campus version and an online version, each with its own program code in the catalog. Course listings include topics like retailing and business-to-business marketing. People considering the degree should read the graduate catalog for admission and degree requirements, then ask the college who qualifies, when to apply and how.