MA/MS in Marketing

The Master of Science in Marketing at McCombs is a ten-month, STEM-certified program that blends a traditional marketing education with data analytics training. Classes are in person in Austin, a city the school portrays as a fast-growing hub for online marketing, creative work and branding. Students receive advanced instruction in data analysis, online strategy and customer understanding, and they connect with local employers, agencies, startups and large companies through real-world projects and mentors. The program stresses lifelong career support, with career management resources available throughout and after the degree, and the school publishes placement figures for recent graduates. Because the degree can be completed in under a year, it appeals to people who want to move quickly into senior marketing and data positions. Applications for the upcoming class are open, and information sessions help applicants with the curriculum and admissions process.