BA/BS in Business Administration, Management and Operations

The Bachelor of Business Administration at Shenandoah University's School of Business combines a set of core courses across the business disciplines with electives, so each student shapes a course of study around a chosen concentration. Available concentrations include accounting, aviation studies, digital marketing, economics and finance, entrepreneurship, esports management, health care management, information systems and technologies, management, marketing, and sport management. Students describe the coursework as hands-on, with real-world application that builds analysis, problem-solving, communication and teamwork skills. Pathways connect the degree to graduate study. Transfer students can follow a 2+1 route from an associate degree in business to the BBA and then the MBA, while enrolled BBA students may use the 4+1 option to finish an MBA with one extra year. BBA students are also automatically considered for assured pre-admission to the MBA program.