MA/MS in Public Relations, Advertising, and Applied Communication

This graduate degree prepares students to communicate strategically in any industry, with a concentration in public relations and advertising. Students learn to define and study target audiences using research instruments built for social platforms and tools that reveal consumer motivations. From that research they design and run campaigns in both advertising and public relations on many channels. Content creation and brand development receive particular attention, and students practice managing content for both social and traditional outlets. The program can be taken part-time and totals thirty-six credits. Graduates are expected to improve an organization's visibility, craft effective messaging and understand how advertising and public relations interact with wider social, cultural and political contexts, ready to support businesses and institutions across sectors. The program is offered through the College of Arts and Sciences and run from the downtown Boston graduate admission office.