MA/MS in Marketing

This marketing MS, with an analytics orientation, is a non-thesis degree that blends traditional marketing management with data-driven methods. Students take core courses in marketing management and analytics, consumer behavior analytics, strategy, product innovation and supply chains, integrated marketing communication and digital marketing, plus a business research methods course. Nine hours of electives let them tailor the plan with subjects such as social media, small business, customer relationship management, search engine optimization or an internship. The core course on marketing strategy is meant to come near the end of the program, while the management and analytics course comes first. A comprehensive exam is required, and the degree totals thirty semester hours. The mix of analytics and communication topics suits students heading into brand management, research, advertising or digital roles.