Offered by Algonquin College in Ottawa, Canada, Bachelor of Digital Marketing Communications (Honours) - Pathway from Advertising is a bachelor's degree in Business Administration programme. The programme runs for 2 years, delivered on campus. Teaching is in English. Tuition for international students is CAD 9,786 per semester (CAD 3,318 per semester for local students).
Built on digital storytelling and digital technology, this program trains students to shape a message for a defined audience and turn it into a full communications plan. It functions as a pathway for graduates of an Advertising and Marketing Communications Management diploma, who receive credit for a block of prior coursework and can complete the remaining requirements in two years.
Study draws together channel selection across media platforms, storytelling techniques, research methods for marketing communications, digital analytics and a global view of communications practice, tested through case studies and fieldwork rather than lectures alone. Inside the classroom, students run their own research projects and apply analytics to build communications plans for real clients. Graduates typically move into media and communications roles within government bodies, non-profit organisations, associations, and advertising or digital agencies, working across journalism, public relations, professional writing and social media.
Requirements
Minimum GPA:2.70 / 4.0
Admission Requirements: This is the Advertising and Marketing Communications Management entry route into the Bachelor of Digital Marketing Communications (Honours) degree. Graduates of the Advertising and Marketing Communications Management Ontario College Advanced Diploma with a grade-point average of 2.7, at least 420 hours of related co-operative-education or work experience, and successful completion of course GEP1001 enter directly into Year 3, Level 5 of the degree; the 2.7 figure is expressed on the college's standard Ontario post-secondary 4.0 GPA scale, which this page does not spell out. No English-language test is listed for this pathway, and no start term is published on this page beyond a note that the schedule is coming soon.
Application Details
Application Deadline:Domestic applicants apply through ontariocolleges.ca: for September 2027 entry the application portal opens 26 September 2026, the equal consideration date is 1 February 2027, and offers must be accepted by 1 May 2027, while later applications are still assessed as space allows; Algonquin publishes no separate equal-consideration date for the January 2027 intake. International applicants apply directly via Algonquin's own International Application Portal, not ontariocolleges.ca; instead of one fixed date the college posts a program-by-program closing-date list shortly before each term starts - for Fall 2026 most programs closed 16 September 2026, technology programs by 9-10 September; no Winter 2027 or Fall 2027 international list has been posted yet, so admission remains effectively rolling until each list is published and fills. These are institution-wide dates; this programme publishes no deadline of its own.
