Algonquin College offers Bachelor of Digital Marketing Communications (Honours) - Pathway Public Relations, a bachelor's degree in Business Administration programme in Ottawa, Canada. The programme runs for 3 years, delivered on campus. Teaching is in English. Tuition for international students is CAD 9,786 per semester (CAD 3,318 per semester for local students).
At a glance
Degree:Bachelor's Degree
Field:Business Administration
Duration: 3 years
Delivery: On Campus
Language: English
Local tuition: CAD 3,318 / semester
International tuition: CAD 9,786 / semester
Last reviewed September 2026 ·
Program details
Overview
Overview The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Eligible graduates of the Public Relations Ontario College Diploma program can apply to this pathway program and receive credit for up to 11 courses in the degree, reducing the time to degree completion to 3 years. Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting. Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note: admission to a co-op program does not guarantee a co-op placement. Graduates may seek employment in media and communications departments within government, non-profit organizations, associations, advertising and digital agencies as well as private corporations. They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing and social media.
Requirements
Minimum GPA:2.70 / 4.0
Admission Requirements: This is the Public Relations entry route into the Bachelor of Digital Marketing Communications (Honours) degree, one of three named diploma-completion pathways into the same degree alongside the Advertising and the Business Administration - Marketing routes. Graduates of the Public Relations Ontario College Diploma with a grade-point average of 2.7 enter directly into Year 2, Level 3 of the degree; the 2.7 figure is expressed on the college's standard Ontario post-secondary 4.0 GPA scale, which this page does not spell out, and no co-op hours or bridging courses are required on this particular route. No further academic prerequisites, no English-language test, and no published start term are stated on this page beyond a note that the schedule is coming soon; applicants confirm current intake availability directly with the program before applying.
Application Details
Application Deadline:Domestic applicants apply through ontariocolleges.ca: for September 2027 entry the application portal opens 26 September 2026, the equal consideration date is 1 February 2027, and offers must be accepted by 1 May 2027, while later applications are still assessed as space allows; Algonquin publishes no separate equal-consideration date for the January 2027 intake. International applicants apply directly via Algonquin's own International Application Portal, not ontariocolleges.ca; instead of one fixed date the college posts a program-by-program closing-date list shortly before each term starts - for Fall 2026 most programs closed 16 September 2026, technology programs by 9-10 September; no Winter 2027 or Fall 2027 international list has been posted yet, so admission remains effectively rolling until each list is published and fills. These are institution-wide dates; this programme publishes no deadline of its own.
