Post-Baccalaureate Diploma in Digital Marketing is a postgraduate diploma in Advertising & Digital Marketing programme offered by St. Francis Xavier University in Antigonish, Canada. The programme runs for 2 years, delivered on campus. Tuition for international students is CAD 22,100 per year (CAD 10,340 per year for local students).
At a glance
Degree:Postgraduate Diploma
Field:Advertising & Digital Marketing
Duration: 2 years
Delivery: On Campus
Local tuition: CAD 10,340 / year
International tuition: CAD 22,100 / year
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
This Post-Baccalaureate Diploma in Digital Marketing is offered in person through St. Francis Xavier University's Gerald Schwartz School of Business and is open to students who hold an undergraduate degree in any discipline. The 48-credit program is completed over two years and covers marketing, digital marketing strategy, social media marketing, branding, data analytics, information technology, enterprise systems, and project management. Students receive hands-on training with industry analytics and IT tools, including Google Analytics, Tableau, Power BI, MS Project, and SAP S/4HANA. First-year coursework includes foundations of marketing and business IT, enterprise systems, mobile commerce, brand management, and decision analytics; second-year coursework covers marketing management, consumer behaviour, data management, project management, digital marketing strategy, and social media marketing. The program includes the option to complete a four-month co-op work placement at the end of the second term of study. A passing grade of 50 percent is required across all courses. The diploma suits graduates of non-marketing undergraduate programs who want focused, practical training in digital marketing tools and strategy. Admission requires a completed undergraduate degree from a recognized university with a minimum cumulative average, and enrolment is limited.
Requirements
Minimum GPA:70.00 / %
Admission Requirements: The Post-Baccalaureate Diploma in Digital Marketing admits graduates of a four-year undergraduate degree from a recognized university in any discipline except Business; enrolment is limited. StFX's own program page states a cumulative average of 70% or higher in the applicant's undergraduate program as the minimum academic requirement. Students with an IELTS score of 6.5 overall and no band below 6.0 are stated by the program page to have satisfied the English-language requirement for admission to graduate programs. The page cites StFX's Recognized English Language Proficiency Tests list for other accepted tests but does not publish alternative scores itself. No program-specific start intake or minimum GPA beyond the stated 70% average is published on the page.
Application Details
Application Deadline:Post-Baccalaureate Diploma application deadline is 30 May 2027 for Fall 2027 entry, with all documents required by that date.
