Msc Marketing Sport Experience Client

INSEEC

Bordeaux, Nouvelle-Aquitaine, France

Official program page (opens in a new tab)

Offered by INSEEC in Bordeaux, France, Msc Marketing Sport Experience Client is a master's degree in Business Administration programme. The programme runs for 2 years. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years
Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: inseec.com ·

Program details

Overview

The MSc Marketing du Sport & Expérience Client prepares students for sports marketing, event management and fan experience roles. Year one covers strategic marketing, sports law and consumer behaviour, with budget tools, business English and negotiation. Year two develops fan experience steering, e-sport and the management of sports organisations, with courses on customer experience and sports marketing strategy. The MSc is certified at RNCP level 7 as a customer experience marketing manager. Each year carries 60 ECTS, for 120 ECTS overall. The programme is offered in initial or work-study form, and each skill block requires at least 10/20 with no partial validation.

Requirements

Admission Requirements: Bac+3 minimum in marketing, sport, communication or management (licence, licence professionnelle, 180 ECTS, business school Bachelor or BUT); online application.

About INSEEC

Type: University
Control: Private
Programs: 78
Location: Bordeaux, Nouvelle-Aquitaine, France
INSEEC campus from the outside
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Frequently asked questions

What degree does Msc Marketing Sport Experience Client award?

INSEEC awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Msc Marketing Sport Experience Client take?

The programme runs for 2 years.

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