BA/BS in Bba International Marketing Data Management

INSEEC

Bordeaux, Nouvelle-Aquitaine, France

Official program page (opens in a new tab)

BA/BS in Bba International Marketing Data Management is a bachelor's degree in Business Administration programme offered by INSEEC in Bordeaux, France. Tuition is EUR 11,850 per year for local students.

At a glance

Degree: Bachelor's Degree
Field: Business Administration
Local tuition: EUR 11,850 / year

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: inseec.com ·

Program details

Overview

The BBA Majeure International Marketing & Data Management is a fourth-year specialisation of the INSEEC BBA, taught entirely in English. It trains students in digital marketing, data analytics and digital communication, with skills in digital strategy, data analysis and UX design for steering digital projects and using data to improve marketing performance. The BBA is a diploma accredited at Bac+4 by the Ministry of Higher Education and Research, and it is certified at RNCP level 6. The major is available in work-study or initial training. It combines a double competence in digital marketing and data management, and students learn to run digital projects in agile mode.

Requirements

Interview: Required
Admission Requirements: First year: Terminale candidates take the Pass competition via Parcoursup; bacheliers and students reorienting apply on file and interview through the INSEEC website. Second or third year: open to holders of Bac+1 or Bac+2, on file and interview.

About INSEEC

Type: University
Control: Private
Programs: 78
Location: Bordeaux, Nouvelle-Aquitaine, France
INSEEC campus from the outside
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  • Aide à la mobilité internationale — EUR 400
  • Bourse sur critères sociaux — EUR 6,335
  • Erasmus+ mobility grant
  • ESSEC Foundation Need-based Scholarship — EUR 20,000
  • France Excellence Eiffel Scholarship — EUR 1,200

Frequently asked questions

What degree does BA/BS in Bba International Marketing Data Management award?

INSEEC awards a Bachelor's Degree in the field of Business Administration on completion of this programme.

How much does BA/BS in Bba International Marketing Data Management cost?

Tuition is EUR 11,850 per year for local students.

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