Msc Marketing Digital Ecommerce

INSEEC

Bordeaux, Nouvelle-Aquitaine, France

Official program page (opens in a new tab)

Offered by INSEEC in Bordeaux, France, Msc Marketing Digital Ecommerce is a master's degree in Business Administration programme. The programme runs for 2 years. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years
Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: inseec.com ·

Program details

Overview

The MSc Marketing Digital & E-Commerce prepares students for online marketing, digital strategy and e-commerce roles. Year one covers digital communication, data marketing and web project management, with budget tools, business English and web analytics. Year two develops e-commerce strategy, SEO and SEA, and the steering of digital performance. The MSc is certified at RNCP level 7 as a communication and digital marketing manager. Each year carries 60 ECTS, for 120 ECTS overall. The programme is offered in initial or work-study form, with a February/March calendar. Each skill block needs a minimum of 10/20 without partial validation.

Requirements

Admission Requirements: Bac+3 minimum in marketing, communication, IT, management or commerce (licence, licence professionnelle, business school Bachelor or BUT); online application.

About INSEEC

Type: University
Control: Private
Programs: 78
Location: Bordeaux, Nouvelle-Aquitaine, France
INSEEC campus from the outside
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Scholarships in France

  • Aide à la mobilité internationale — EUR 400
  • Bourse sur critères sociaux — EUR 6,335
  • Erasmus+ mobility grant
  • ESSEC Foundation Need-based Scholarship — EUR 20,000
  • France Excellence Eiffel Scholarship — EUR 1,200

Frequently asked questions

What degree does Msc Marketing Digital Ecommerce award?

INSEEC awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Msc Marketing Digital Ecommerce take?

The programme runs for 2 years.

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