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Msc Manager Data Marketing

INSEEC

Bordeaux, Nouvelle-Aquitaine, France

Official program page (opens in a new tab)

Msc Manager Data Marketing is a master's degree in Business Administration programme offered by INSEEC in Bordeaux, France. The programme runs for 2 years. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years
Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: inseec.com ·

Program details

Overview

The MSc Manager en Data Marketing prepares students for data analysis, data-driven marketing and business intelligence roles. Year one covers data analytics, programming and web analytics, along with management, budget dashboards and business English. Year two covers data mining, predictive marketing and data governance, including law applied to new technologies and e-consumer behaviour. The MSc is certified at RNCP level 7 as a data marketing manager. Each year carries 60 ECTS, for 120 ECTS overall. The programme is offered in initial or work-study form, and each skill block needs a minimum of 10/20 without partial validation.

Requirements

Admission Requirements: Bac+3 minimum in marketing, IT, mathematics, management, statistics or economics (licence, licence professionnelle, business school Bachelor or BUT).

About INSEEC

Type: University
Control: Private
Programs: 78
Location: Bordeaux, Nouvelle-Aquitaine, France
INSEEC campus from the outside
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  • Aide à la mobilité internationale — EUR 400
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  • Erasmus+ mobility grant
  • ESSEC Foundation Need-based Scholarship — EUR 20,000
  • France Excellence Eiffel Scholarship — EUR 1,200

Frequently asked questions

What degree does Msc Manager Data Marketing award?

INSEEC awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Msc Manager Data Marketing take?

The programme runs for 2 years.

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