Msc Marketing Strategie Marque Online

INSEEC

Bordeaux, Nouvelle-Aquitaine, France

Official program page (opens in a new tab)

Msc Marketing Strategie Marque Online is a master's degree in Business Administration programme taught at INSEEC in Bordeaux, France. The programme runs for 2 years, delivered fully online. It carries 120.0 credits (ECTS).

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years
Delivery: Online
Credits: 120.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: inseec.com ·

Program details

Overview

The fully online MSc in marketing and brand strategy, taught in French, prepares students for strategic and operational marketing roles in a changing environment. Teaching covers market analysis, innovative marketing strategy design and launch management of new products. It also addresses data, CRM and artificial intelligence in marketing transformation. Year one covers company strategy and business models, performance dashboards, Excel applied to marketing and marketing fundamentals. Year two builds brand strategy, brand management, brand identity and storytelling, and brand semiotics. Each year is worth 60 ECTS, 120 over two years, and each competence needs at least 10 out of 20.

Requirements

Interview: Required
Admission Requirements: First-year entry requires 180 ECTS (level 6: university licence, professional licence, business-school bachelor or BUT) in marketing, commerce, management or communication, with file review and an individual interview. Second-year entry requires 240 ECTS (level 6: university master 1, business-school first master year or equivalent) in marketing, communication or management.

About INSEEC

Type: University
Control: Private
Programs: 78
Location: Bordeaux, Nouvelle-Aquitaine, France
INSEEC campus from the outside
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Scholarships in France

  • Aide à la mobilité internationale — EUR 400
  • Bourse sur critères sociaux — EUR 6,335
  • Erasmus+ mobility grant
  • ESSEC Foundation Need-based Scholarship — EUR 20,000
  • France Excellence Eiffel Scholarship — EUR 1,200

Frequently asked questions

What degree does Msc Marketing Strategie Marque Online award?

INSEEC awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Msc Marketing Strategie Marque Online take?

The programme runs for 2 years.

Can Msc Marketing Strategie Marque Online be studied online?

Yes — the programme is delivered fully online.

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