MA/MS in Digital Marketing Management

Digital Marketing Management is a part-time Master of Science offered at the NORDAKADEMIE campus in Hamburg. It is designed for professionals who want to move into marketing leadership, as employers in the digital economy increasingly expect a master's degree for management positions. The programme has been running since October 2023. The content combines three strands: digital expertise in artificial intelligence and data science, modern data-driven and sustainable marketing, and management skills. Graduates are prepared for a market in which more purchases happen online and work processes are increasingly integrated, automated and digitalised. Career prospects cover digital start-ups, medium-sized firms and large corporations, in consumer and industrial markets and in manufacturers, retailers or agencies alike.