MA/MS in General Management

General Management is a consecutive part-time Master for graduates in business administration, taught at the NORDAKADEMIE campus in Hamburg. It prepares students for senior management roles or for founding a company, with a strategic and long-term outlook and a focus on innovation, digitalisation and sustainability. The programme uses a blended-learning model that mixes on-site sessions with self-study, so it can be combined with a full-time job. Study groups stay the same throughout, modules follow one another and each ends with an exam, and students work in interdisciplinary teams on the master project. Learning materials are provided both online and offline. An extensive elective range, including subjects such as public business law and business English, allows individual specialisation. Relevant work experience may be credited for those starting from autumn 2026.