BA/BS in BWL Digital Business

This specialisation within the Business Administration programme focuses on the digital challenges facing modern companies. It combines business administration fundamentals with the technical understanding and management skills needed for digital transformation. Specialist courses address e-commerce, online marketing and digital strategy. Students learn to develop digital business models and to shape the digital future of their organisations. The bachelor's track is delivered as distance learning alongside professional work. It runs over six semesters with 180 credit points, and admission is open without a numerus clausus. Graduates are equipped to design digital strategies, coordinate digital teams and help organisations adapt their business models to changing markets. Students gain practical experience through modules that connect theory with everyday business practice. Learners can combine the coursework with professional responsibilities over the course of the programme.