BA/BS in BWL Digitale Medien

This specialisation within the Business Administration programme links economic reasoning with practical media knowledge. Students develop digital communication concepts, learn to design media-supported processes and implement digital strategies in companies. The track prepares graduates for roles at the intersection of business, media and digital communication. Subjects include digital communication, media management and digital business models. The programme is offered as distance learning that can be combined with professional work. It runs over six semesters with 180 credit points, and admission is open without a numerus clausus. Graduates work across marketing, communication and business development roles. Practical media projects connect theory with everyday business practice. The modular structure allows students to plan their studies around professional commitments. The course is intended for people who want to combine business knowledge with media expertise.