BA/BS in BWL Business Intelligence and Analytics

This specialisation within the Business Administration programme combines a solid business foundation with analytical data skills. It trains students to design and implement data-driven decision processes and to draw insights from complex data holdings. The track is aimed at managers who want to guide data-based change in their organisations. Specialist modules cover analytical methods, data models and the tools needed to design data ecosystems. The programme is delivered as distance learning alongside professional work, over six semesters with 180 credit points. Study is structured module by module, which allows learners to plan their progress around work commitments. The programme gives graduates the analytical capability to turn complex data into sound business decisions, and it integrates strategic management skills throughout the curriculum.