At Alberta College in Riga, Latvia, Diploma in Sabiedriskās attiecības is offered as a diploma in Information Systems & Technology programme. The programme is delivered on campus. It carries 120.0 credits (Latvian credit points (kredītpunkti)). Teaching is in Latvian.
Public Relations is a college programme at Alberta College that leads to the qualification of public relations specialist. It totals 120 credit points and is taught in Latvian. It belongs to the information and communication sciences study direction, which the Study Quality Commission accredited for the maximum term until May 2027.
Students learn to build clear, purposeful and convincing communication between an organisation and the public, to develop relationships with the media, to work with multimedia content and to communicate actively on social media. They also learn to shape the image of a company, organisation or public body and to look after its reputation. Practical tasks include writing press releases and publications, preparing news for the media, and organising presentations, conferences, exhibitions and seminars.
The programme presents the profession as suited to creative people and strategic thinkers alike, and combines theory with practice so graduates can communicate with confidence and purpose.
