MA/MS in Tourism Competitiveness Management

The study program takes into account the current changes in the tourism, hospitality and leisure industries, which are actively resuming work after the pandemic and offer excellent career opportunities due to the extremely high demand for professionals in the labour market. By studying in the program, you will learn how to strengthen the competitiveness of tourism places, business and other organizations, and how to strategically manage these organizations in times of crisis, post-crisis and uncertainty. You can easily combine your studies with your work, as there are both distance and on-site studeis during intensive weeks and study trips.  Intensive weeks are organized once a semester in Latvia and Finland, and integral part of the study is not only a study tour in the Nordic-Baltic region, but also field trips of study courses. During your studies, you will have the opportunity not only to get acquainted with international business experience, but also to identify and get to know potential partners. Thanks to cooperation with Satakunta University College of Applied Sciences, it will be possible to personalize part of the study program by choosing courses according to your professional interests. During the studies, the lecturers will act as consultants in solving your professional problems, actively involving peers and industry professionals in the study process. Strengthening competitiveness, strategic management of smart tourism destinations and organizations is addressed through Nordic and Baltic best practice stories, highlighting the potential of modern technology starting from business data analysis to forecasting and product design, change management and resilience and other aspects  while bearing in mind the multidisciplinary perspective.