Master of Science in Data Science – Marketing Analytics
Macau, Macau S.A.R.
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Master of Science in Data Science – Marketing Analytics at University of Macau in Macau, Macau S.A.R. is a master's degree in Marketing programme.
At a glance
Degree: Master's Degree
Field: Marketing
We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.
Last checked October 2026 · Source: cds.ici.um.edu.mo ·
Program details
Overview
This Marketing Analytics specialization belongs to the University of Macau's MSc in Data Science and is run with the Faculty of Business Administration. Two versions of the study plan are published, for students admitted from 2021/2022 onwards and for those admitted in 2019/2020 and 2020/2021.
All listed courses are compulsory, each worth 3 credits. Marketing Management builds the analytical and problem-solving skills needed for marketing decisions, through analysis of customers, competitors and the company itself. It explores the tools used to plan and carry out the four Ps of product, price, place and promotion, and blends theory with practice in organisations working locally and globally. Consumer Behavior examines how consumers make decisions and what that means for marketing strategy, drawing on social, consumer and experimental psychology. A third compulsory course, Marketing Analytics, is also listed.
Requirements
About University of Macau
View the full University of Macau profile
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Scholarships in Macau S.A.R.
- Aerospace Workers' Children Scholarship — MOP 3,600
- Asian International Student Scholarship — MOP 3,600
- Belt and Road Scholarship (Study Abroad) — MOP 60,000
- Belt and Road Scholarship (Study in Macao) — MOP 100,000
- Higher Education Financial Assistance Scheme
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