Offered by University of Technology, Mauritius in Moka, Mauritius, BSc (Hons) Data Science with Interactive Marketing is a bachelor's degree in Marketing programme. The programme runs for 3 years.
At a glance
Degree:Bachelor's Degree
Field:Marketing
Duration: 3 years
We have no tuition fees or an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
This honours degree runs three years full-time or 4.5 years part-time. It trains students in the mathematical, statistical and computational skills needed to analyse large volumes of data, applied to digital marketing, and teaching is hands-on so that graduates can apply their skills in industry.
Level one builds foundations in probability and statistics, linear algebra, programming for data science, mathematical reasoning and marketing management. Level two covers database modelling, business intelligence through web data mining, social media management, multivariate modelling and numerical analysis, with a work placement during the break between semesters. The final level includes optimisation, supervised learning, time series, data warehousing, strategic online marketing and a project.
Graduates can work as data scientists, data analysts, marketing analysts or managers of data and analytics.
Requirements
Admission Requirements: Applicants must satisfy UTM's general admission rules and hold Mathematics at O-Level standard. They also need an A-Level pass in a subject such as Accounting, Business, Economics, Computer Science, Mathematics or one of the sciences.
