BA/BS in Business Management (Marketing)

This BA (Honours) pathway blends core business management study with a concentrated focus on marketing, suited to students aiming for corporate roles or their own entrepreneurial ventures. Teaching methods include interactive workshops, role-play exercises, problem-solving tasks, and case study analysis, helping students sharpen their ability to communicate ideas and promote products or services effectively. Alongside marketing theory and practice, the curriculum covers digital technologies, financial performance, and organisational management, giving a well-rounded business education. Practical placement opportunities support students in applying classroom learning to real commercial settings. Delivered full-time over three years at the Mauritius campus, the programme builds the analytical, creative, and strategic skills needed for a career spanning brand management, sales, and broader business operations.