MA/MS in Digital Business and Innovation

This programme links information systems with innovation management, with a curriculum spanning traditional enterprise resource planning systems through to chatbots, artificial intelligence and social media. Students learn how to innovate products, services, processes and business models using these technologies, building academic understanding of how organisations can put digital technologies to work in reshaping their business processes. It is grounded in the core fields of innovation management and information systems, addressing the strategic value information systems hold for business and the particular nature of digital innovation processes.