Bachelor i Markedsføringsledelse

This marketing bachelor asks why consumers prefer one product over another and why some firms succeed while others fail. Students learn to plan and analyse marketing and communication with data, to target the right audience with the right message in the right channel, and to test their skills on real cases with business partners. The degree is 180 credits and can be taken full-time, or part-time through online study, in three stages of 60 credits each. Each stage can be taken separately, and graduates can progress to BI's marketing master programmes, including the BI-Luiss joint MSc in Marketing and MSc in Strategic Marketing Management.