Bachelor i digital markedsføring og salgsledelse

This bachelor combines digital marketing with sales management, with a focus on business-to-business markets. Students study how to create customer experiences, manage sales organisations, negotiate, and use digital sales tools and artificial intelligence in sales work. Teaching uses current cases, practical exercises, guest lecturers from business and public sector organisations, and optional placements. The full-time programme is 180 credits and is taught on campus in Oslo. Graduates can apply to several Kristiania master's programmes in management, strategic communication, HR and information systems, as well as to master's programmes at other institutions.