AA/AS in Marketing

The marketing management program at Athens Technical College prepares students to promote, develop and sell products and services. It also covers digital marketing, social media strategy and branding, and the college offers it as a degree, diploma or certificate. Students study global marketing, consumer behavior, marketing principles and marketing research, with experiential learning built into the courses. The program holds ACBSP accreditation, which the college notes is held by only a few schools in the state technical college system. Graduates may work in sales and marketing, public relations, e-commerce, entrepreneurship, social media strategy, content creation or graphic design.