AA/AS in Marketing

Traditional and digital promotion both receive attention in this two-year associate degree, built for fast-changing work. MyChoice scheduling lets learners attend in person or online from Eau Claire. Students develop promotion, research, communication and management abilities through hands-on experiences, projects for real clients in groups, tours of local businesses and a chance at an internship. Subjects include advertising and sponsorship, selling to businesses and consumers, social media strategy, researching markets, managing customer relationships, elementary promotional design, presenting to clients and drafting a marketing plan. Classes begin in August, and advanced placement is offered. Possible job titles are coordinator for marketing or assistant for client services. Federal financial aid may be available. Previous jobs or coursework can be reviewed for credit, and transfer agreements support further study.