BA/BS in Public Relations, Advertising, and Applied Communication

This undergraduate curriculum prepares students for careers in business, charitable, government-relations and media settings. It folds theory, research and practice together to build knowledge of press relations, cross-cultural issues, online expression, ethics, crisis response and campaign planning. Instruction covers interpersonal and public tactics for crafting complex messages, so graduates can shape opinion, build relationships across sectors and design effective campaigns. Requirements come in layers: college-wide foundations, departmental courses and major-specific work. Students gain practical experience through internships and the PRLab, and general education Hub requirements are largely met within the major. Course details, learning outcomes and degree requirements appear on the program page, and the university's general education framework applies alongside the major. Study can be organized around advisor guidance, and candidates are encouraged to review prerequisites and policies before applying.