BA/BS in Communication and Media Studies

The Strategic Communication B.A. prepares students to design and deliver messages that are both informative and persuasive. It looks at how businesses, nonprofits, government bodies, grassroots movements and public figures plan research-based communication to reach their goals. Students practice a range of skills, including writing, listening, speaking, presenting and persuading, and they learn strategic planning, evaluation and revision. The program also covers ethics in communication, collaboration, the place of media in society and how information moves between leaders and followers inside groups and organizations. The degree is offered on campus through the School of Communication and Media. It combines the university core curriculum with a major sequence that starts with shared communication courses such as ethics, theory and research methods.