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BA/BS in Marketing

Bishop's University

Sherbrooke, Quebec, Canada

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BA/BS in Marketing is a bachelor's degree in Business Administration programme taught at Bishop's University in Sherbrooke, Canada. Tuition for international students is CAD 29,510 per year (CAD 3,118 per year for local students).

At a glance

Degree: Bachelor's Degree
Field: Business Administration
Local tuition: CAD 3,118 / year
International tuition: CAD 29,510 / year

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: ubishops.ca · How we collect data ·

Program details

Overview

Marketing at Bishop's University is a concentration within the Bachelor of Business Administration (B.B.A.), offered by the Williams School of Business and available as a Major, Minor, or Honours option. The program combines academic instruction with hands-on experience to build the marketing skills, creativity, and communication ability needed for a career in the field, exposing students to current marketing techniques and developing their analytical, strategic, and leadership thinking. It forms part of the broader B.B.A. curriculum, combining core business fundamentals with marketing-specific coursework. The program admits students each Fall and Winter term and is open to applicants from high school, CEGEP, another university, or outside Canada. Business program applicants must have completed Grade 12 level math, or take an additional math course during the degree if this prerequisite was not met. Graduates are prepared for careers in brand management, market research, advertising, digital marketing, and other marketing-related roles across industries.

Requirements

Admission Requirements: Admission is assessed by applicant category. CEGEP students who have completed or are completing a DEC may apply regardless of the DEC's field of study, with no specific prerequisite courses required; the estimated minimum admission average is a 24 global R-Score (25 R-Score for School of Education programs). Canadian high school applicants from outside Quebec must complete five Grade 12 level university-preparatory courses, including Grade 12 level English, three Approved courses, and one further Approved or Option course; required and approved courses vary by province. International, IB, transfer, mature-student, and other applicant categories have their own published requirements. All applicants must submit a recent transcript, and CEGEP applicants must also provide their Quebec permanent code. Meeting the posted minimum does not guarantee admission, as applications are evaluated competitively when demand exceeds available spaces. Business program (B.B.A.) applicants must also have completed Math 2200/2201 or equivalent; students who have not completed a higher-level Grade 12 math course (3200, 3201, or 3208) are required to take an additional math course as part of their B.B.A. degree requirements.

Application Details

Start Date: Fall and Winter

About Bishop's University

“Recti Cultus Pectora Roborant”

Type: University
Control: Public
Campus setting: Rural
Founded: 1843
Students: 2,800
Programs: 55
Location: Sherbrooke, Quebec, Canada

View the full Bishop's University profile

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Scholarships in Canada

  • Competitive Admission Scholarships
  • Michael Goldbloom Excellence Scholarship — CAD 10,000

Frequently asked questions

What degree does BA/BS in Marketing award?

Bishop's University awards a Bachelor's Degree in the field of Business Administration on completion of this programme.

How much does BA/BS in Marketing cost?

Tuition for international students is CAD 29,510 per year (CAD 3,118 per year for local students).

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