Business Administration - Digital Marketing Diploma

This two-year, four-term diploma at Bow Valley College's Chiu School of Business combines core business fundamentals with hands-on training in digital marketing, covering user experience, analytics, content creation, and integrated media. Students build practical skills in search engine optimization, social media strategy, and campaign planning, preparing for roles such as SEO or SEM specialist, content strategist, social media manager, or digital marketing coordinator. The program carries dual accreditation through a partnership with the Digital Marketing Institute (DMI), and graduates can earn the Certified Digital Marketing Associate (CDMA) certification alongside their diploma. A standard course load is five courses per term, with full-time status maintainable at a minimum of three courses per term. The program runs on a Fall, Winter, and Spring intake cycle and is open to both domestic and international students.