Diploma in Techniques d’administration et de gestion : marketing numérique et communication

Techniques d'administration et de gestion – marketing numerique et communication (410.G0) is a three-year technical DEC at Cegep de Trois-Rivieres that trains administration and management technicians specializing in digital marketing and communication. Students learn to bring a product or service to market, build a marketing plan, design websites, create social-media content and develop advertising campaigns, with courses in strategic monitoring, digital and traditional advertising, content-marketing creation, marketing planning, communication and marketing case resolution. The multidisciplinary program develops strategic thinking on communication and digital-marketing issues and covers the broader areas of business administration. Learning activities take place partly in the workplace, through conferences, observation placements and mandates with partner organizations, and a paid summer work-study placement is available. A DEC-Bac pathway leads to a Bachelor's in Business Administration – Marketing at UQTR in a fourth year, combining the DEC in Administration and Management – Digital Marketing and Communication, completed after year three, with the university degree. The program suits students interested in marketing, communications and digital-content roles across a range of industries.