Centennial College offers PGCert in Advertising - Creative and Digital Strategy, a postgraduate certificate in Business Administration programme in Toronto, Canada. The programme runs for 2 semesters, delivered on campus. Teaching is in English. Tuition for international students is CAD 18,005 per year (CAD 4,554 per year for local students).
At a glance
Degree:Postgraduate Certificate
Field:Business Administration
Duration: 2 semesters
Delivery: On Campus
Language: English
Local tuition: CAD 4,554 / year
International tuition: CAD 18,005 / year
Last reviewed September 2026 ·
Program details
Overview
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry. This Advertising graduate certificate program is facilitated from the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns. You will acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation, and entrepreneurialism through your courses. You'll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field. The program will focus on five key areas: Creative strategy, to ensure advertising meets clients' business objectives; Digital storytelling, to build on the power of storytelling in developing impactful creative advertising; Brand engagement, to create strong connections with consumers; Entrepreneurship, to foster essential business skills that encourage innovation and risk-taking; Emerging platforms to ensure you're up-to-date on the latest digital technology impacting the advertising industry. During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world. In this program, you'll: Gain an understanding of the digital creation process from a creative director's point of view; Learn how to craft a creative digital strategy that delivers results; Develop a strong portfolio and case studies for prospective employers; Enhance presentation skills to help sell ideas; Understand the impact of technology on creative development; Foster digital storytelling skills to bring brands to life online; Analyze and solve business and marketing challenges for clients by applying innovative, creative and digital techniques; Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.
Requirements
Admission Requirements: Entry requires a completed degree or diploma in any discipline, or partial postsecondary study of at least two years combined with relevant work experience. Rather than a published pre-admission test score, the program has applicants complete Centennial's own English-language assessment at registration; anyone testing below the COMM170/171 proficiency level is placed into the ENGL-700 Professional English Communications course alongside their studies. After an offer is issued, applicants submit a resume or intake questionnaire and must attend a mandatory online Program Welcome Session before the program starts.
Application Details
Start Date:January and May
Application Deadline:Centennial publishes no application deadline for this program; what follows is the Ontario college cycle that governs it. Domestic applicants apply through ontariocolleges.ca: for a program starting in Fall 2027 the equal-consideration date is 1 February 2027, and applications arriving after it are still assessed, but first-come first-served while places remain. Across the Ontario college system the application opened on 26 September 2026, offers may be issued from 1 November 2026, and an offer must be accepted by 1 May 2027. One $150 fee covers up to five program choices. International applicants apply directly to Centennial through its own international application process and are assessed on a rolling basis across the Fall, Winter and Summer intakes; the college publishes no fixed international closing date. These are institution-wide dates; this programme publishes no deadline of its own.
